Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Saving the Rescuers
Ad copy
Newport depends on Coast Guard helicopters for rescues at sea. When they were slated to leave, Jeff Merkley went to work.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.4/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 90.1 · 6.6 · 61.6 |
| Spend range | USD 8,000–8,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 22.67 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-08 → 2020-11-02) |
| Created | 2020-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military, workers labor |
| Symbols | military |
| Call to action | learn more |
| Standout element | dark, gritty Coast Guard helicopter interior footage with rescue crew in action suits conveying real-stakes urgency |
| Tactic | The ad uses a hyper-local, real-stakes story about protecting a beloved community service to position Merkley as a hands-on effective advocate who fights for Oregon's most vulnerable coastal communities. |
Where it ran (delivery by region)
| Oregon | 100.0% |
| Washington | 0.0% |
| Idaho | 0.0% |
| Texas | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 45-54 · male | 0.8% |
| 25-34 · unknown | 0.1% |
| 35-44 · male | 11.7% |
| 25-34 · female | 26.4% |
| 35-44 · female | 19.5% |
| 18-24 · female | 11.2% |
| 18-24 · male | 8.5% |
| 25-34 · male | 20.3% |
| 45-54 · female | 1.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.0% |
