Osborn for Senate
🚨 NEW AD 🚨 Navy Vet. Nebraska National Guard. Dan Osborn knows what it means to serve. Deb Fischer, she’s only ever served herself.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 55.3/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 95.7 · 3.3 · 62.8 |
| Spend range | USD 10,000–14,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 19.23 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 13 (2024-10-24 → 2024-11-06) |
| Created | 2024-10-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | veterans |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military, diverse crowd |
| Symbols | military |
| Call to action | none |
| Standout element | Group of veterans and military members surrounding Osborn in a dark, intimate setting reinforcing brotherhood and service |
| Tactic | The contrast tactic — pairing Osborn's military service credentials directly against Fischer's 'only served herself' — uses a values-based attack that frames the race as duty vs. self-interest, appealing strongly to Nebraska's military-heavy voter base. |
| Nebraska | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 4.4% |
| 45-54 · male | 7.7% |
| 65+ · male | 13.4% |
| 65+ · female | 13.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.3% |
| 55-64 · female | 6.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.7% |
| 18-24 · male | 10.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.6% |
| 35-44 · female | 5.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 9.9% |
| 25-34 · female | 4.4% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.2% |