Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
Ad copy
I'm so honored to be endorsed by the Brady Campaign to Prevent Gun Violence. We need bold action right now to stop our epidemic of gun violence, and I'm ready to act. Here in Delaware and all across the country, we need to strengthen background checks, take weapons of war off of our streets, limit the sale of high capacity magazines, and give law enforcement better tools to ensure that weapons do not remain in the hands of those who shouldn't have them.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 69.3 · 3.3 · 66.6 |
| Spend range | USD 500–599 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 11.57 |
| Est. audience size | — |
| Days live | 13 (2020-02-25 → 2020-03-09) |
| Created | 2020-02-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag, healthcare |
| Call to action | none |
| Standout element | Brady Endorsed badge overlaid prominently on the candidate photo |
| Tactic | Leverages third-party credibility from the Brady Campaign endorsement to validate Coons's gun safety positioning while pairing it with a confident, approachable candidate photo to build trust. |
Where it ran (delivery by region)
| Delaware | 15.0% |
| California | 7.8% |
| Florida | 6.3% |
| Pennsylvania | 5.7% |
| New York | 5.1% |
| Texas | 4.2% |
| Ohio | 3.5% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 35-44 · male | 1.1% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 25-34 · female | 0.8% |
| 25-34 · male | 0.8% |
| 35-44 · female | 1.2% |
| 25-34 · unknown | 0.0% |
| 55-64 · male | 8.8% |
| 45-54 · female | 3.3% |
| 55-64 · female | 14.1% |
| 65+ · male | 18.6% |
| 65+ · female | 47.2% |
| 45-54 · male | 2.7% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.3% |
