ROBIN KELLY FOR SENATE
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Hey, it's Senator Chris Murphy. I'm supporting Robin Kelly for U.S. Senate in Illinois, and I hope you will too. Robin and I worked together to break the back of the gun lobby. We passed the first major anti-gun violence bill in 30 years — and Robin was absolutely instrumental in getting that bill passed. She's the leading voice in the House fighting gun violence. She speaks truth to power. She's leading the fight to impeach Kristi Noem and hold Trump accountable. She's exactly the kind of voice Illinois needs in the Senate. But she needs your help to win this competitive primary. Chip in $10, or whatever you can, today at RobinForSenate.com. Thanks, Chris
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| Overall score | 29.1/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 43.0 · 1.9 · 50.5 |
| Spend range | USD 300–399 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 99.87 |
| Est. audience size | — |
| Days live | 8 (2026-02-18 → 2026-02-26) |
| Created | 2026-02-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
| Issue | guns |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side endorser-candidate portrait pairing lending Senator Murphy's credibility to Robin Kelly |
| Tactic | Peer endorsement tactic leverages Chris Murphy's iconic gun-violence-prevention brand to transfer credibility and urgency to Kelly's primary fundraising ask. |
| Illinois | 41.2% |
| California | 8.1% |
| New York | 4.9% |
| Florida | 4.1% |
| Washington | 3.0% |
| Michigan | 2.6% |
| Massachusetts | 2.4% |
| 18-24 · female | 0.2% |
| 45-54 · male | 2.8% |
| 65+ · male | 31.7% |
| 65+ · female | 36.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.8% |
| 55-64 · female | 7.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.0% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.8% |
| 35-44 · female | 2.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.0% |
| 25-34 · female | 0.8% |
| 65+ · unknown | 0.9% |