Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
Trump weakens fuel economy standards, rolling back key U.S. effort against climate change
The Trump administration released weaker fuel economy standards for new cars and trucks, pitting the federal government against California.
Ad copy
While Americans are in their homes sheltering in place to protect their health and safety, the Trump administration is rolling back fuel emission standards, one of our best tools to combat climate change. This attack on our public health and environment is unacceptable. https://lat.ms/2UP16kF
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Performance proxies
| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 80.0 · 5.8 · 68.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 9.09 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 22 (2020-04-08 → 2020-04-30) |
| Created | 2020-04-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | energy environment |
| Framing | attack opponent |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Dense smog-lit traffic photo paired with LA Times headline lending external credibility to the attack |
| Tactic | Leverages a real news article as borrowed credibility to frame the Trump rollback as an attack on public health during a pandemic shelter-in-place, amplifying outrage through ironic timing. |
Where it ran (delivery by region)
| Delaware | 11.2% |
| California | 9.2% |
| Florida | 7.3% |
| New York | 5.4% |
| Pennsylvania | 4.8% |
| Texas | 4.1% |
| Michigan | 3.9% |
Who saw it (delivery)
| 45-54 · male | 2.8% |
| 25-34 · male | 0.7% |
| 35-44 · unknown | 0.0% |
| 18-24 · unknown | 0.0% |
| 18-24 · male | 0.3% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.3% |
| 35-44 · female | 1.2% |
| 65+ · unknown | 0.5% |
| 55-64 · female | 14.9% |
| 55-64 · unknown | 0.2% |
| 45-54 · female | 3.6% |
| 25-34 · female | 0.9% |
| 35-44 · male | 1.0% |
| 55-64 · male | 8.9% |
| 65+ · male | 19.0% |
| 65+ · female | 45.5% |
| 25-34 · unknown | 0.0% |
