Cooper Victory Fund
The fight for Senate control comes down to North Carolina. Roy Cooper's Democratic campaign needs you now.
The fight for Senate control comes down to North Carolina. Roy Cooper's Democratic campaign needs you now.
Republicans control the U.S. Senate by the slimmest of margins, and North Carolina could be the seat that changes everything. We can't protect health care, voting rights, or our democracy without winning here. Chip in now — it’s the path to a Democratic U.S. Senate.
Republicans control the U.S. Senate by the slimmest of margins, and North Carolina could be the seat that changes everything. We can't protect health care, voting rights, or our democracy without winning here. Chip in now — it’s the path to a Democratic U.S. Senate.
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| Overall score | 49.5/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 81.7 · 7.4 · 59.7 |
| Spend range | USD 4,500–4,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 29.23 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 28 (2026-02-02 → 2026-03-02) |
| Created | 2026-02-02 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate in casual red shirt shaking hands at a public market, projecting approachable everyman energy |
| Tactic | Urgency-driven fundraising appeal combining high-stakes Senate control framing with a relatable grassroots image to motivate small-dollar donors. |
| North Carolina | 100.0% |
| 18-24 · female | 0.1% |
| 45-54 · male | 4.9% |
| 65+ · male | 17.3% |
| 65+ · female | 35.2% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 8.2% |
| 55-64 · female | 15.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.4% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.1% |
| 35-44 · female | 4.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.9% |
| 25-34 · female | 1.2% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |