REILLY FOR MONTANA
We don’t need Scott Pearce as the head of the BLM, selling off our public lands. #FireDaines #RollingMyEyes #ReillyforMontana
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| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.6 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 3 (2025-11-25 → 2025-11-28) |
| Created | 2025-11-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
| Issue | energy environment |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Casual selfie-style video with an eye-roll hashtag conveying exasperated authenticity |
| Tactic | The DIY selfie aesthetic and sarcastic #RollingMyEyes hashtag are deliberately relatable, positioning Neill as an everyday Montanan frustrated by Daines's perceived failure to protect public lands against federal sell-off. |
| Texas | 18.5% |
| California | 17.8% |
| Florida | 13.0% |
| Washington | 7.9% |
| Pennsylvania | 6.8% |
| Arizona | 5.9% |
| Kansas | 5.6% |
| 18-24 · female | 0.1% |
| 45-54 · male | 4.4% |
| 65+ · male | 36.4% |
| 65+ · female | 26.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 18.7% |
| 55-64 · female | 8.3% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 1.8% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.2% |
| 35-44 · female | 0.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.6% |
| 25-34 · female | 0.4% |
| 65+ · unknown | 0.2% |