FRIENDS OF BRYCE REEVES
Laufer supports a universal healthcare system that would create massive government bureaucracy leading to higher premiums for individuals.
Amy Laufer. Way out there on healthcare.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 19.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 1.7 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 7 (2019-09-23 → 2019-09-30) |
| Created | 2019-09-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Psychedelic 1960s-style poster design with flower-power accessories depicting opponent as a radical hippie |
| Tactic | The ad uses retro psychedelic visual mockery to brand the opponent as an extreme liberal on healthcare, pairing the caricature with a landing-page URL to deepen the attack narrative. |
| Virginia | 98.7% |
| Maryland | 0.4% |
| Mississippi | 0.4% |
| South Dakota | 0.4% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 5.8% |
| 55-64 · male | 7.6% |
| 18-24 · female | 8.1% |
| 65+ · male | 9.4% |
| 45-54 · female | 12.6% |
| 55-64 · female | 14.3% |
| 65+ · female | 8.1% |
| 35-44 · male | 7.2% |
| 45-54 · male | 7.2% |
| 25-34 · male | 7.6% |
| 35-44 · female | 6.3% |
| 25-34 · female | 5.4% |