DANIEL CAMERON FOR GOVERNOR
Our new ad features a familiar face...my wife, Makenze. "As a public school teacher, I know Daniel understands how hard teachers and parents are working to get their kids caught up from historic learning loss. They deserve a governor who will work with them. Daniel Cameron will be that Governor.β - Makenze Cameron Learn more about the Cameron Catch-Up Plan! CameronVisionKY.com #TeamCameron
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 61.7 Β· 3.0 Β· 64.4 |
| Spend range | USD 300β399 |
| Impressions | 20,000 β 24,999 |
| CPM (β $/1k impr) | USD 15.53 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 12 (2023-10-16 β 2023-10-28) |
| Created | 2023-10-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Daniel Cameron |
| Surfaced by | βsenate:Daniel Cameronβ |
| Issue | education |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | medical |
| Symbols | none |
| Call to action | learn more |
| Standout element | Chalk-style 'Andy Beshear Closed Schools' text overlaid on a classroom backdrop behind the candidate's wife |
| Tactic | Uses the candidate's wife as a relatable teacher-endorser to humanize the campaign while pivoting sharply to an attack on the opponent's school closure record, blending warmth with contrast messaging. |
| Kentucky | 100.0% |
| 35-44 Β· female | 63.3% |
| 55-64 Β· female | 7.9% |
| 45-54 Β· female | 17.9% |
| 65+ Β· female | 10.8% |