πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Civil Miller-Watkins US Inactive

Friends of Civil Miller-Watkins, Bethany Miller, Treasurer

ad creative

Healthcare - Rural TN - Closed Hospitals

Ad copy

www.civil4tn.com Healthcare is on the ballot. With 4 of District 26's hosptials closed and the TN Republican State Legislature Refusing to expand Medicare, the citizens suffer. 300,000 Tennesseans negatively impacted, $900,000,000 in economic growth, LOST. I have a plan to move us forward. I need Your VOTE to change the way things are done in Nashville; putting People First before politics, party and profit. www.civil4tn.com #EveryDayPeopleEveryDay #TnTogetherWeWill #Civil4tn

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score26.0/100
Spend / Reach / Long. / Eff.0.0 Β· 39.6 Β· 1.9 Β· 62.6
Spend range<USD 99
Impressions2,000 – 2,999
CPM (β‰ˆ $/1k impr)USD 19.8
Est. audience size50,001 – 100,000
Days live8 (2020-10-26 β†’ 2020-11-03)
Created2020-10-26
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTN β€” Civil Miller-Watkins
Surfaced byβ€œsenate:Civil Miller-Watkins”

🧠 AI analysis

Issuehealthcare
Framingcontrast comparison
Message typepersuasion
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actionvote
Standout elementAd was removed by Facebook for disclaimer non-compliance, rendering the creative invisible
TacticThe ad leverages concrete economic and health statistics (4 closed hospitals, 300,000 affected, $900M lost) to transform a policy failure into a personal stakes argument, but was undermined by a disclaimer violation that blocked the content entirely.

Where it ran (delivery by region)

Tennessee95.6%
Mississippi4.4%
Alabama0.1%

Who saw it (delivery)

35-44 Β· female 11.5%
45-54 Β· female 17.1%
55-64 Β· female 29.4%
25-34 Β· female 9.1%
65+ Β· female 28.5%
18-24 Β· female 4.4%

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