COSTELLO FOR SENATE
Maine, the nation, and the world need Senators who are fully committed to prioritizing the restoration, extension, and enlargement of strict, nuclear arms control agreements
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| Overall score | 31.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 50.6 Β· 1.1 Β· 62.5 |
| Spend range | USD 100β199 |
| Impressions | 7,000 β 7,999 |
| CPM (β $/1k impr) | USD 19.93 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 5 (2024-10-01 β 2024-10-06) |
| Created | 2024-10-01 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME β David Costello |
| Surfaced by | βsenate:David Costelloβ |
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bookshelf backdrop with 'NUCLEAR WAR' book spine visibly prominent, reinforcing the ad's arms control message |
| Tactic | The candidate speaks directly to camera in a library setting to project intellectual credibility, pairing a scholarly environment with an urgent global-stakes message about nuclear arms control to position himself as a serious, policy-driven candidate. |
| Maine | 86.5% |
| New Hampshire | 11.3% |
| Massachusetts | 2.1% |
| New Brunswick | 0.1% |
| 18-24 Β· female | 2.1% |
| 18-24 Β· male | 4.9% |
| 18-24 Β· unknown | 0.0% |
| 25-34 Β· female | 12.4% |
| 25-34 Β· male | 34.0% |
| 25-34 Β· unknown | 0.3% |
| 35-44 Β· female | 11.8% |
| 35-44 Β· male | 33.8% |
| 35-44 Β· unknown | 0.6% |