JOHN DEATON FOR SENATE INC.
Elon Musk stepping in shouldn’t be the backup plan. That’s Washington failing. Ed Markey needs to do his job but after 50 years of not getting it done I’m not holding my breath.
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| Overall score | 36.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.4 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | — |
| Days live | 6 (2026-03-21 → 2026-03-27) |
| Created | 2026-03-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Selfie-style car video with bold red caption overlay creating an unpolished, authenticity-first direct-to-camera confession feel |
| Tactic | Uses Elon Musk as a cultural shorthand for government failure to make the incumbent Ed Markey look ineffective after 50 years in office, leveraging populist frustration with Washington insiders. |
| Massachusetts | 100.0% |
| 25-34 · female | 0.5% |
| 25-34 · male | 4.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 2.6% |
| 35-44 · male | 15.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.9% |
| 45-54 · male | 24.5% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 11.1% |
| 55-64 · male | 36.3% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 0.1% |
| 65+ · male | 0.1% |
| 65+ · unknown | 0.0% |
| Unknown · male | 0.0% |