FRIENDS OF MARK WARNER
Sen. Mark Warner is tackling the pandemic so we can restart Virginia’s economy, parents can get back to work, and our kids can go back to school. Mark is also leading efforts to make sure our schools receive the funding they need during this crisis. No matter what, Mark Warner will always put Virginians first.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 78.0 · 1.1 · 56.9 |
| Spend range | USD 4,500–4,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 42.22 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2020-10-25 → 2020-10-30) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold cyan-highlighted key phrases 'BACK TO WORK' and 'BACK TO SCHOOL' against dark camouflage-patterned background create visual urgency |
| Tactic | The ad uses aspirational action phrases highlighted in bright blue to emotionally connect pandemic relief with tangible everyday benefits — jobs and school — positioning Warner as the problem-solver Virginians need. |
| Virginia | 100.0% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 4.1% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 1.7% |
| 18-24 · male | 2.7% |
| 45-54 · male | 11.0% |
| 35-44 · male | 11.6% |
| 25-34 · female | 15.8% |
| 35-44 · female | 16.8% |
| 25-34 · unknown | 0.2% |
| 45-54 · female | 13.7% |
| 25-34 · male | 12.4% |
| 18-24 · female | 3.2% |
| 55-64 · male | 4.8% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 1.4% |
| 65+ · unknown | 0.0% |