πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Colin Allred US Inactive

COLIN ALLRED FOR SENATE

ad creative

Do you approve of Ted Cruz?

Let us know where you stand before midnight!

Ad copy

We just saw a poll that showed 48% of voters approve of Ted Cruz. Is that right? Let us know what you think:

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score53.9/100
Spend / Reach / Long. / Eff.59.4 Β· 80.0 Β· 25.1 Β· 51.2
Spend rangeUSD 10,000–14,999
Impressions125,000 – 149,999
CPM (β‰ˆ $/1k impr)USD 90.91
Est. audience size100,001 – 500,000
Days live92 (2024-04-23 β†’ 2024-07-24)
Created2024-04-23
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX β€” Colin Allred
Surfaced byβ€œsenate:Colin Allred”

🧠 AI analysis

Issueother
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsurvey poll
Standout elementMock poll interface with asymmetric 'NO!' button styled larger than 'Yes' to prime respondents toward rejection
TacticThe faux live-poll mechanic exploits survey psychology to harvest list sign-ups while reinforcing Cruz's negative approval numbers β€” priming voters emotionally before collecting their data.

Where it ran (delivery by region)

Texas60.3%
California6.3%
Florida3.2%
New York2.2%
Washington1.8%
Illinois1.6%
Pennsylvania1.4%

Who saw it (delivery)

45-54 Β· unknown 0.1%
25-34 Β· unknown 0.0%
25-34 Β· female 1.0%
35-44 Β· male 1.4%
65+ Β· unknown 0.7%
55-64 Β· male 5.4%
45-54 Β· female 6.5%
65+ Β· female 45.6%
55-64 Β· female 13.1%
35-44 Β· female 3.7%
65+ Β· male 18.9%
45-54 Β· male 2.7%
25-34 Β· male 0.6%
55-64 Β· unknown 0.2%
35-44 Β· unknown 0.1%

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