📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Cindy Hyde-Smith US Inactive

Cindy Hyde Smith for US Senate

ad creative

Support Cindy Hyde-Smith

Ad copy

You have a choice this election, so I encourage you to dig into both of our records. Here are the results I've produced: Tax cuts, help for rural hospitals, and support for our military and law enforcement - and I'm just getting started.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.6/100
Spend / Reach / Long. / Eff.43.1 · 81.7 · 1.7 · 63.7
Spend rangeUSD 2,500–2,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 16.92
Est. audience size100,001 – 500,000
Days live7 (2020-10-14 → 2020-10-21)
Created2020-10-14
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMS — Cindy Hyde-Smith
Surfaced by“senate:Cindy Hyde-Smith”

🧠 AI analysis

Issuehealthcare
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate
Symbolscapitol statue, healthcare, farm rural
Call to actionlearn more
Standout elementBold white text overlay on red-tinted government building juxtaposed with candidate headshot
TacticThe ad uses a record-based credibility appeal, inviting voters to compare records while touting rural hospital support, tax cuts, and law enforcement backing — a classic contrast setup that positions the candidate as a proven producer without directly attacking the opponent.

Where it ran (delivery by region)

Mississippi96.6%
Tennessee0.8%
Louisiana0.5%
Alabama0.4%
Texas0.4%
Florida0.1%
California0.1%

Who saw it (delivery)

65+ · unknown 0.1%
45-54 · male 10.4%
25-34 · unknown 0.0%
55-64 · unknown 0.1%
45-54 · unknown 0.1%
55-64 · male 13.1%
35-44 · male 7.7%
45-54 · female 8.3%
65+ · male 12.8%
35-44 · unknown 0.1%
25-34 · female 3.5%
55-64 · female 13.5%
18-24 · male 1.2%
65+ · female 17.7%
35-44 · female 5.8%
25-34 · male 4.7%
18-24 · female 1.0%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 54d live
Amy McGrath
KY — Amy Mcgrath 27d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Susan Collins
ME — Susan Collins 23d live
Jon Ossoff
GA — Jon Ossoff 11d live
Jon Ossoff
GA — Jon Ossoff 11d live
Steve Marshall
AL — Steve Marshall 21d live