Brian Bengs for South Dakota
Independent For U.S. Senate
Independent For U.S. Senate
Vote Lt. Colonel (Ret.) Brian Bengs. Brian Bengs is running for U.S. Senate to clean up Washington, not cash in on it. Independent. Veteran. South Dakota. Learn what Brian stands for π
Vote Lt. Colonel (Ret.) Brian Bengs. Brian Bengs is running for U.S. Senate to clean up Washington, not cash in on it. Independent. Veteran. South Dakota. Learn what Brian stands for π
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| Overall score | 38.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 59.2 Β· 14.0 Β· 68.8 |
| Spend range | USD 100β199 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 8.54 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 52 (2026-04-09 β 2026-05-31) |
| Created | 2026-04-09 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD β Brian Bengs |
| Surfaced by | βsenate:Brian Bengsβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | money cash, none |
| Call to action | learn more |
| Standout element | Candidate pointing directly at viewer against purple mountain gradient with bold anti-establishment policy bullet points |
| Tactic | Populist anti-establishment framing pairs a veteran's credibility with three concrete reform promises (stock trading ban, billionaire taxes, term limits) to position the independent candidate as an outsider contrast to entrenched party politicians. |
| South Dakota | 100.0% |
| 18-24 Β· female | 1.5% |
| 45-54 Β· male | 3.0% |
| 65+ Β· male | 25.2% |
| 65+ Β· female | 38.0% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· male | 7.3% |
| 55-64 Β· female | 8.2% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 2.3% |
| 18-24 Β· male | 5.8% |
| 35-44 Β· unknown | 0.0% |
| 35-44 Β· male | 2.3% |
| 35-44 Β· female | 1.3% |
| 25-34 Β· unknown | 0.1% |
| 25-34 Β· male | 3.2% |
| 25-34 Β· female | 0.9% |
| 18-24 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.6% |