πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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State Representative Pamela Stevenson US Inactive

Pamela Stevenson for Kentucky

ad creative

Register to vote by 10/10 4pm!

Ad copy

You can register on your phone and just takes a couple of minutes! Make sure your voice is heard on November 7th!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score32.4/100
Spend / Reach / Long. / Eff.17.4 Β· 51.9 Β· 0.8 Β· 59.6
Spend rangeUSD 200–299
Impressions8,000 – 8,999
CPM (β‰ˆ $/1k impr)USD 29.35
Est. audience size1,001 – 5,000
Days live4 (2023-10-07 β†’ 2023-10-11)
Created2023-10-07
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY β€” Pamela Stevenson
Surfaced byβ€œsenate:Pamela Stevenson”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typegotv mobilization
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionvote
Standout elementLarge alarm clock approaching midnight reinforcing the registration deadline urgency
TacticThe ticking-clock visual paired with bold deadline text creates a visceral urgency that drives immediate voter registration action.

Where it ran (delivery by region)

Kentucky100.0%

Who saw it (delivery)

45-54 Β· female 19.7%
65+ Β· female 17.3%
25-34 Β· female 18.0%
35-44 Β· female 22.1%
55-64 Β· female 18.9%
18-24 Β· female 4.1%

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