PETE RICKETTS FOR SENATE
Chip in today and help us hit our fundraising goal
Chip in today and help us hit our fundraising goal
This is about protecting what matters most — our democracy. Pete Ricketts is working to ensure only U.S. citizens vote in our elections by advancing the SAVE Act. If you believe in fair and secure elections, join us today. Chip in now >>
This is about protecting what matters most — our democracy. Pete Ricketts is working to ensure only U.S. citizens vote in our elections by advancing the SAVE Act. If you believe in fair and secure elections, join us today. Chip in now >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 75.1 · 11.3 · 57.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 38.23 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 42 (2026-03-27 → 2026-05-08) |
| Created | 2026-03-27 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | none |
| Symbols | us flag, capitol statue |
| Call to action | donate |
| Standout element | Bold red-and-navy patriotic typography with Capitol building ghost image anchoring the legislative authority claim |
| Tactic | The ad uses a values-based framing ('protecting democracy') paired with a specific legislative action (SAVE Act) to convert ideological agreement into a donation, lowering resistance by making the ask feel civic rather than political. |
| Nebraska | 100.0% |
| 18-24 · female | 0.2% |
| 45-54 · male | 5.4% |
| 65+ · male | 23.8% |
| 65+ · female | 32.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 11.4% |
| 55-64 · female | 11.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.1% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 3.4% |
| 35-44 · female | 1.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.6% |
| 25-34 · female | 0.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |