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Seth Moulton US Inactive

Seth for Massachusetts

ad creative

Ad copy

That's why I had somewhere to be, @cwillcain

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score38.5/100
Spend / Reach / Long. / Eff.21.0 Β· 65.4 Β· 0.3 Β· 67.1
Spend rangeUSD 300–399
Impressions30,000 – 34,999
CPM (β‰ˆ $/1k impr)USD 10.75
Est. audience sizeβ€”
Days live2 (2026-01-15 β†’ 2026-01-17)
Created2026-01-15
Creative variants1 body Β· 0 headline
Platformsinstagram
Languagesen
CandidateMA β€” Seth Moulton
Surfaced byβ€œsenate:Seth Moulton”

🧠 AI analysis

Issuehealthcare
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actionnone
Standout elementSplit-screen juxtaposing Moulton speaking seriously about healthcare against a Fox News host laughing on a LIVE broadcast chyron reading 'Senate Advances War Po'
TacticThe ad leverages contrast framing β€” pitting Moulton's serious healthcare advocacy against a dismissive Fox News personality β€” to position Moulton as a principled fighter while painting the opponent as a laughing media elite indifferent to real issues.

Where it ran (delivery by region)

California16.9%
Texas7.6%
New York7.0%
Florida4.9%
Illinois4.0%
New Jersey4.0%
Pennsylvania3.9%

Who saw it (delivery)

25-34 Β· male 9.6%
35-44 Β· male 47.4%
45-54 Β· male 29.6%
55-64 Β· male 13.3%

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