Seth for Massachusetts
That's why I had somewhere to be, @cwillcain
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 38.5/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 65.4 Β· 0.3 Β· 67.1 |
| Spend range | USD 300β399 |
| Impressions | 30,000 β 34,999 |
| CPM (β $/1k impr) | USD 10.75 |
| Est. audience size | β |
| Days live | 2 (2026-01-15 β 2026-01-17) |
| Created | 2026-01-15 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA β Seth Moulton |
| Surfaced by | βsenate:Seth Moultonβ |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | none |
| Standout element | Split-screen juxtaposing Moulton speaking seriously about healthcare against a Fox News host laughing on a LIVE broadcast chyron reading 'Senate Advances War Po' |
| Tactic | The ad leverages contrast framing β pitting Moulton's serious healthcare advocacy against a dismissive Fox News personality β to position Moulton as a principled fighter while painting the opponent as a laughing media elite indifferent to real issues. |
| California | 16.9% |
| Texas | 7.6% |
| New York | 7.0% |
| Florida | 4.9% |
| Illinois | 4.0% |
| New Jersey | 4.0% |
| Pennsylvania | 3.9% |
| 25-34 Β· male | 9.6% |
| 35-44 Β· male | 47.4% |
| 45-54 Β· male | 29.6% |
| 55-64 Β· male | 13.3% |