TEAM GRAHAM, INC.
President Biden said he wants China to succeed. I don’t want a war with China, but it’s time we get real. The average American considers China a threat, because they are a threat.
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| Overall score | 43.7/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 73.9 · 3.9 · 67.7 |
| Spend range | USD 700–799 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2023-09-12 → 2023-09-27) |
| Created | 2023-09-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Fox News chyron quoting Biden as soft on China juxtaposed with Graham's stern expression |
| Tactic | The ad leverages a Fox News appearance and a damning Biden quote to frame the incumbent as naive on China, with Graham positioned as the tough-minded realist who will confront the threat. |
| South Carolina | 93.3% |
| North Carolina | 1.3% |
| Kentucky | 0.5% |
| Georgia | 0.4% |
| Ohio | 0.3% |
| Tennessee | 0.3% |
| Texas | 0.3% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 8.5% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 17.2% |
| 65+ · female | 21.1% |
| 65+ · male | 20.1% |
| 45-54 · female | 7.9% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 2.5% |
| 55-64 · female | 17.0% |
| 35-44 · female | 1.0% |
| 25-34 · male | 2.3% |
| 18-24 · male | 0.7% |
| 25-34 · female | 0.9% |
| 18-24 · female | 0.3% |
| 35-44 · unknown | 0.0% |