TALARICO FOR TEXAS
Hey, it’s James, your new Democratic nominee for the U.S. Senate in Texas. That’s my first time saying that. In a moment, I’m going to ask if you can chip in to help us start the general election strong. But first, I want to take a second to thank you for getting us to this unprecedented moment. It’s never been clearer that we’re going to take back Texas. This campaign has been, and always will be, a people-powered movement to take on this broken, corrupt political system. So please contribute whatever you can. There may be no more important and strategic donation you can make. We had to spend to zero in order to win this primary, and we’ll need to rebuild quickly if we’re going to win in November. Thank you so much for keeping this movement moving forward, and I’m so grateful to have you on this team.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 60.3/100 |
| Spend / Reach / Long. / Eff. | 88.4 · 100.0 · 6.9 · 45.8 |
| Spend range | USD 175,000–199,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 187.5 |
| Est. audience size | — |
| Days live | 26 (2026-03-04 → 2026-03-30) |
| Created | 2026-03-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — James Talarico |
| Surfaced by | “senate:James Talarico” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in a dark, intimate setting with no shirt collar buttoned — casual and approachable |
| Tactic | First-person gratitude framing ('that's my first time saying that') creates an authentic, milestone moment to emotionally prime donors before the direct fundraising ask. |
| Texas | 31.4% |
| California | 11.1% |
| New York | 4.7% |
| Florida | 4.5% |
| Illinois | 2.9% |
| Washington | 2.6% |
| Pennsylvania | 2.4% |
| 18-24 · female | 3.7% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.2% |
| 65+ · male | 6.9% |
| 65+ · female | 10.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.3% |
| 55-64 · female | 7.8% |
| 45-54 · male | 8.0% |
| 18-24 · male | 4.6% |
| 45-54 · female | 8.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 10.9% |
| 35-44 · female | 9.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 12.4% |
| 25-34 · female | 10.2% |
| 18-24 · unknown | 0.2% |
| Unknown · unknown | 0.0% |