Brian Bengs for Senate
South Dakota! If you are fired up and planning on voting for Medicaid expansion and legalizing Marijuana, you should vote for me! I support these policies. Sen. Thune vehemently opposes both.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.5/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 66.9 · 4.4 · 64.8 |
| Spend range | USD 500–599 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 14.65 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2022-10-22 → 2022-11-08) |
| Created | 2022-10-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content-removal notice replacing the actual ad creative, exposing a disclaimer compliance failure |
| Tactic | The ad uses a direct contrast tactic — aligning the candidate with popular ballot measures while explicitly naming Thune as an opponent of both — but the disclaimer violation caused removal, severely undermining its reach and credibility. |
| South Dakota | 99.8% |
| Nebraska | 0.1% |
| Iowa | 0.1% |
| Unknown | 0.0% |
| Minnesota | 0.0% |
| North Dakota | 0.0% |
| 18-24 · unknown | 0.2% |
| 25-34 · female | 11.8% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 13.3% |
| 55-64 · male | 5.6% |
| 35-44 · male | 8.6% |
| 55-64 · female | 10.8% |
| 35-44 · female | 12.8% |
| 55-64 · unknown | 0.1% |
| 45-54 · female | 10.3% |
| 18-24 · female | 5.2% |
| 25-34 · male | 6.9% |
| 18-24 · male | 2.1% |
| 65+ · male | 5.6% |
| 25-34 · unknown | 0.3% |
| 45-54 · male | 6.0% |
| 45-54 · unknown | 0.1% |