SHAHEEN FOR SENATE
Jeanne Shaheen has always fought for what’s right, even when no one else had before. She’s been a leader in the fight for women’s rights, civil rights, health care and the climate. Jeanne Shaheen is making a difference for New Hampshire and our country.
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| Overall score | 40.8/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 66.9 · 2.8 · 58.7 |
| Spend range | USD 1,000–1,499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 33.32 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Blank/unloaded image with copy-driven messaging relying entirely on Shaheen's legislative record narrative |
| Tactic | The ad uses a legacy-building persuasion tactic, stacking Shaheen's record across multiple high-salience issues to position her as a tireless champion, appealing to pride and hope among base Democratic voters. |
| New Hampshire | 100.0% |
| 18-24 · unknown | 0.3% |
| 18-24 · female | 25.4% |
| 18-24 · male | 21.4% |
| 25-34 · female | 28.4% |
| 25-34 · male | 24.2% |
| 25-34 · unknown | 0.3% |