Roy Cooper US Inactive
Cooper For North Carolina
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Roy Cooper for Governor
Ad copy
BREAKING: NC’s gubernatorial election provides one of Biden’s best chances for victory in the South. Donate now to help re-elect NC Governor Roy Cooper and turn North Carolina blue.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.0/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 85.0 · 6.1 · 67.7 |
| Spend range | USD 2,000–2,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 23 (2020-09-21 → 2020-10-14) |
| Created | 2020-09-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Torn-paper news clipping effect with ABC News attribution lending earned-media credibility to a paid fundraising ask |
| Tactic | The ad borrows credibility from a real ABC News headline to frame Cooper's re-election as a high-stakes national prize, converting media validation into urgency that drives small-dollar donations. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.4% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 16.1% |
| 55-64 · male | 7.4% |
| 45-54 · male | 7.3% |
| 65+ · female | 19.8% |
| 35-44 · female | 14.9% |
| 35-44 · male | 7.0% |
| 55-64 · female | 17.7% |
| 65+ · male | 8.6% |
| 45-54 · unknown | 0.2% |
