📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Scott Brown US Inactive

Scott Brown for New Hampshire

ad creative

Ad copy

I want to know where you stand on this. While national security challenges mount and New Hampshire families face a brutal winter, we’re watching the same old gridlock play out in Washington. Does the "60-vote rule" still make sense, or is it just a way for D.C. politicians to play games and stop anything from getting done? Are you tired of the endless delays? How should we get the gears moving again? Can New Hampshire afford another government shutdown? Tell me what you think in the comments below. #NHPolitics #Filibuster #CommonSense #NHGOP

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.2/100
Spend / Reach / Long. / Eff.17.4 · 65.4 · 0.3 · 69.6
Spend rangeUSD 200–299
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 7.68
Est. audience size500,001 – 1,000,000
Days live2 (2026-01-29 → 2026-01-31)
Created2026-01-28
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Scott Brown
Surfaced by“senate:Scott Brown”

🧠 AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionsurvey poll
Standout elementCandidate filmed casually in his own kitchen, standing in front of a photo-covered refrigerator, projecting everyman authenticity
TacticThe ad uses an engagement-bait survey tactic — posing populist questions about the filibuster and government dysfunction to drive comments, boost algorithmic reach, and build a voter list, all while positioning Brown as an outsider listening to regular Granite Staters.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 10.4%
65+ · male 20.1%
65+ · female 19.2%
55-64 · unknown 0.2%
55-64 · male 16.0%
55-64 · female 9.5%
45-54 · unknown 0.1%
45-54 · female 3.9%
18-24 · male 2.5%
35-44 · unknown 0.1%
35-44 · male 8.3%
35-44 · female 2.9%
25-34 · unknown 0.1%
25-34 · male 5.2%
25-34 · female 1.0%
18-24 · unknown 0.1%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live