Jim Risch for US Senate US Inactive
JIM RISCH FOR U.S. SENATE COMMITTEE
Ad copy
Fighting for Idaho’s veterans — and winning. Follow Senator Jim Risch here for real results.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 75.1 · 8.3 · 60.4 |
| Spend range | USD 2,000–2,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 26.46 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 31 (2025-07-30 → 2025-08-30) |
| Created | 2025-07-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, veterans military |
| Symbols | us flag, military |
| Call to action | none |
| Standout element | Bold red 'PROTECTED' headline word contrasting white text against a US flag backdrop with the candidate in a red shirt |
| Tactic | The ad uses a proven record-of-results framing—highlighting a concrete policy win for a sympathetic constituency (rural veterans) to build credibility and trustworthiness for Jim Risch among Idaho voters. |
Where it ran (delivery by region)
| Idaho | 94.2% |
| Washington | 1.2% |
| California | 0.6% |
| Oregon | 0.3% |
| Texas | 0.3% |
| Utah | 0.3% |
| Alaska | 0.2% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.1% |
| 25-34 · female | 0.5% |
| 25-34 · male | 0.7% |
| 35-44 · female | 1.2% |
| 35-44 · male | 2.1% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 3.1% |
| 45-54 · male | 5.3% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 9.8% |
| 55-64 · male | 12.9% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 29.2% |
| 65+ · male | 34.3% |
| 65+ · unknown | 0.5% |
