Mike Rounds US Inactive
ROUNDS FOR SENATE
Results Matter
Ad copy
Senator Jim Inhofe on Mike Rounds and the prosperity the B-21 will create for South Dakota.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.6/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 70.7 · 2.8 · 69.2 |
| Spend range | USD 400–499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 8.17 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2020-05-04 → 2020-05-15) |
| Created | 2020-05-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | none |
| Symbols | military |
| Call to action | none |
| Standout element | Senator Jim Inhofe cross-party endorsement lending credibility on defense prosperity |
| Tactic | The ad leverages a respected Senate Armed Services figure's endorsement to tie military procurement (B-21 bomber) to local economic prosperity, using borrowed credibility to boost Rounds' defense credentials. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 10.9% |
| 25-34 · male | 9.3% |
| 55-64 · male | 15.1% |
| 35-44 · male | 12.1% |
| 45-54 · male | 12.4% |
| 65+ · male | 11.4% |
| 65+ · female | 13.5% |
| 35-44 · female | 4.7% |
| 25-34 · female | 4.0% |
| 45-54 · female | 5.9% |
| 45-54 · unknown | 0.1% |
