Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Ad copy
Montanans don't want war. #FireDaines #HireReilly #ReillyforMontana www.reillyformontana.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 0.3 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | — |
| Days live | 2 (2026-01-03 → 2026-01-05) |
| Created | 2026-01-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Candidate holding a coffee mug with sweeping Montana mountain landscape behind her — deliberately casual and homegrown |
| Tactic | The selfie-style video thumbnail with Montana scenery humanizes the candidate as an authentic neighbor while the anti-war message implicitly frames incumbent Daines as a warmonger, creating contrast without a direct attack visual. |
Where it ran (delivery by region)
| California | 8.6% |
| Michigan | 5.2% |
| Texas | 5.1% |
| Florida | 4.9% |
| Ohio | 4.5% |
| Washington | 4.4% |
| Pennsylvania | 4.0% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 18-24 · male | 0.1% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 0.3% |
| 25-34 · male | 0.4% |
| 35-44 · female | 0.6% |
| 35-44 · male | 0.5% |
| 45-54 · female | 2.0% |
| 45-54 · male | 2.9% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 12.5% |
| 55-64 · male | 15.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 35.2% |
| 65+ · male | 29.3% |
| 65+ · unknown | 0.5% |
