TEAM GRAHAM, INC.
President Trump is building a strong America First Administration. But anonymous accusations are trying to destroy reputations again. We saw this with Kavanaugh. I won’t stand for it. If you have something to say, say it under oath or keep quiet.
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| Overall score | 46.7/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 80.0 · 1.1 · 62.5 |
| Spend range | USD 2,500–2,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2024-12-05 → 2024-12-10) |
| Created | 2024-12-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military, capitol statue |
| Call to action | none |
| Standout element | Fox News chyron embedded in a tweet screenshot creating layered media credibility within a single ad |
| Tactic | The ad leverages the Kavanaugh parallel to activate Republican grievance memory and frame anonymous allegations as a partisan weapon, defending Hegseth while positioning Graham as a loyal defender of Trump's agenda. |
| South Carolina | 100.0% |
| 18-24 · female | 1.5% |
| 45-54 · male | 6.7% |
| 65+ · male | 25.2% |
| 65+ · female | 24.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 11.7% |
| 55-64 · female | 9.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.3% |
| 18-24 · male | 1.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.6% |
| 35-44 · female | 3.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 3.2% |
| 25-34 · female | 1.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |