📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Abdul El-Sayed US Inactive

Abdul for U.S. Senate

ad creative

We need your help.

We need your help.

Ad copy

AIPAC just told its donors they’re mobilizing to stop our campaign. The truth is, they’re afraid of what our movement represents: a future where our government stops funding genocide abroad and finally puts working people and human rights first. They’re gearing up to spend millions in this race to silence us. Here’s where I need your help: every grassroots donation helps us organize, reach voters, and make sure AIPAC’s millions can’t drown out our message or buy this seat. Will you chip in $10 or $15 today to help us prove AIPAC’s money can’t stop our people-powered movement?
AIPAC just told its donors they’re mobilizing to stop our campaign. The truth is, they’re afraid of what our movement represents: a future where our government stops funding genocide abroad and finally puts working people and human rights first. They’re gearing up to spend millions in this race to silence us. Here’s where I need your help: every grassroots donation helps us organize, reach voters, and make sure AIPAC’s millions can’t drown out our message or buy this seat. Will you chip in $10 or $15 today to help us prove AIPAC’s money can’t stop our people-powered movement?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.0/100
Spend / Reach / Long. / Eff.44.9 · 73.9 · 8.5 · 56.7
Spend rangeUSD 3,000–3,499
Impressions70,000 – 79,999
CPM (≈ $/1k impr)USD 43.33
Est. audience size
Days live32 (2026-02-17 → 2026-03-21)
Created2026-01-27
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Abdul El-Sayed
Surfaced by“senate:Abdul El-Sayed”

🧠 AI analysis

Issueforeign policy defense
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementScreenshotted AIPAC donor email embedded inside the ad, using the opponent's own words as evidence
TacticClassic 'enemy is coming for us' fundraising tactic — the candidate weaponizes AIPAC's own email as proof of threat, converting outside opposition into urgency and a grassroots vs. big-money contrast to drive small-dollar donations.

Where it ran (delivery by region)

Michigan28.7%
New York10.0%
California8.2%
Illinois7.6%
Washington3.7%
Massachusetts3.5%
New Jersey3.5%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 11.4%
65+ · male 12.4%
65+ · female 11.7%
55-64 · unknown 0.4%
55-64 · male 9.6%
55-64 · female 8.4%
45-54 · unknown 0.4%
45-54 · female 7.9%
18-24 · male 0.7%
35-44 · unknown 0.6%
35-44 · male 14.7%
35-44 · female 8.8%
25-34 · unknown 0.4%
25-34 · male 8.1%
25-34 · female 3.8%
18-24 · unknown 0.1%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 46d live
John Cornyn
TX — John Cornyn 4d live
Lindsey Graham
SC — Lindsey Graham 1d live
Tom Cotton
AR — Tom Cotton 42d live
Carlin for U.S. Senate
IA — James Carlin 29d live
Lindsey Graham
SC — Lindsey Graham 4d live
Tom Cotton
AR — Tom Cotton 4d live
Jon Ossoff
GA — Jon Ossoff 7d live