Ben Ray Luján US Inactive
PEOPLE FOR BEN
Ad copy
Update from Washington: I voted NO on more funding for ICE and CBP. I voted NO on more weapons for Netanyahu. I voted YES to putting a stop to Trump’s illegal war in Iran. Republicans killed every bill to lower costs and end the violence. They chose high costs, war, and chaos over their constituents.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.3/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 78.0 · 8.5 · 64.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 15.55 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 32 (2026-05-02 → 2026-06-03) |
| Created | 2026-05-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Three-punch voting record list contrasting NO/YES votes against ICE, Netanyahu, and Trump's Iran war |
| Tactic | Uses a legislative voting record as a trust-building device, positioning Luján as a principled progressive fighter against Republican chaos and foreign aggression while distancing from unpopular policies on immigration enforcement and military aid. |
Where it ran (delivery by region)
| New Mexico | 100.0% |
Who saw it (delivery)
| 18-24 · female | 4.4% |
| 45-54 · male | 6.7% |
| 65+ · male | 12.2% |
| 65+ · female | 18.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.9% |
| 55-64 · female | 8.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.1% |
| 18-24 · male | 2.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.6% |
| 35-44 · female | 7.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.8% |
| 25-34 · female | 8.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
