📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Abdul El-Sayed US Inactive

Abdul for U.S. Senate

ad creative

Chip in $10 >>>

Ad copy

I refuse to take a dime from AIPAC, corporate PACs, or billionaire donors. I never have – and I never will. That means I rely 100% on grassroots support to keep this campaign running. And right now, we have to prove that people-power can compete with the establishment’s money. This campaign has the polling and the vision to win — but we need the resources to maintain our momentum. Please chip in today — $5, $10, or whatever you can — and help us prove the power of this movement. Thank you in advance.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.2/100
Spend / Reach / Long. / Eff.41.0 · 78.0 · 7.4 · 62.5
Spend rangeUSD 2,000–2,499
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 20.0
Est. audience size
Days live28 (2025-10-08 → 2025-11-05)
Created2025-10-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Abdul El-Sayed
Surfaced by“senate:Abdul El-Sayed”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealpride
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementbold red DONATE bar anchoring the bottom of the video frame, reinforcing the grassroots money appeal
TacticThe ad uses a principled refusal pledge as a trust-building device, converting the candidate's self-imposed fundraising constraint into a moral differentiator that motivates small-dollar donors to fill the gap.

Where it ran (delivery by region)

Michigan36.6%
California8.4%
New York8.1%
Illinois5.3%
Texas4.7%
New Jersey3.5%
Florida3.0%

Who saw it (delivery)

18-24 · female 1.3%
45-54 · male 11.0%
65+ · male 7.2%
65+ · female 6.7%
55-64 · unknown 0.3%
55-64 · male 7.2%
55-64 · female 5.0%
45-54 · unknown 0.4%
45-54 · female 7.2%
18-24 · male 3.5%
35-44 · unknown 0.5%
35-44 · male 17.9%
35-44 · female 10.5%
25-34 · unknown 0.4%
25-34 · male 13.4%
25-34 · female 7.1%
18-24 · unknown 0.1%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Jon Ossoff
GA — Jon Ossoff 60d live
Graham Platner
ME — Graham Platner 55d live
James Talarico
TX — James Talarico 32d live