FRIENDS OF CIVIL
Tennessee IS NOT a RED State... #TogetherWeWin #OneKitchenTableAtATime #DoItAnyway #NeverQuit #FightForTheRight #OurFutureWins #SaveOurDemocracy #WomenAreFree #AWomansChoice #PublicSchoolsAFirstBestChoice #RedState #VoterSurpressedState
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| Overall score | 32.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 55.8 Β· 0.8 Β· 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 β 14,999 |
| CPM (β $/1k impr) | USD 3.96 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 4 (2024-02-08 β 2024-02-12) |
| Created | 2024-02-08 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN β Civil Miller-Watkins |
| Surfaced by | βsenate:Civil Miller-Watkinsβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, family |
| Call to action | none |
| Standout element | Captain America-style shield logo paired with a kitchen table place setting as a grassroots organizing metaphor |
| Tactic | The 'one kitchen table at a time' framing reframes losing-party ground game as incremental, intimate, and winnable β countering voter suppression fatigue with defiant optimism. |
| Tennessee | 94.5% |
| Mississippi | 2.6% |
| Georgia | 2.2% |
| Alabama | 0.6% |
| Arkansas | 0.1% |
| 18-24 Β· female | 0.3% |
| 25-34 Β· female | 5.2% |
| 65+ Β· female | 37.6% |
| 35-44 Β· female | 12.2% |
| 55-64 Β· female | 28.6% |
| 45-54 Β· female | 16.1% |