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Tom Willis WV US Inactive

Friends of Tom Willis

ad creative

Ad copy

Over the past year, Craig Blair has- Rammed through giving $290 MILLION of your tax dollars to Left Radical Bill Gates to bring his woke ideas to West Virginia. Pushed through Legislation to allow ‘Green New Deal’ bureaucrats to have power over your elected officials. Refused to allow a vote on the West Virginia First Act which would stop your money from going to out-of-state Left Wing radicals.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.9/100
Spend / Reach / Long. / Eff.21.0 · 61.7 · 16.3 · 64.4
Spend rangeUSD 300–399
Impressions20,000 – 24,999
CPM (≈ $/1k impr)USD 15.53
Est. audience size100,001 – 500,000
Days live60 (2024-03-12 → 2024-05-11)
Created2024-03-12
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateWV — Tom Willis
Surfaced by“senate:Tom Willis”

🧠 AI analysis

Issueenergy environment
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsmoney cash, none
Call to actionnone
Standout elementComposite image placing Craig Blair at a podium flanked by Barack Obama and Bill Gates against a wind farm backdrop with 'Green New Deal Network' branding
TacticThe ad uses guilt-by-association imagery — literally placing the opponent between nationally polarizing liberal figures — to trigger cultural and financial resentment among conservative West Virginia voters.

Where it ran (delivery by region)

West Virginia81.4%
Maryland16.9%
Virginia1.7%
Unknown0.0%

Who saw it (delivery)

25-34 · unknown 0.0%
55-64 · unknown 0.2%
25-34 · male 1.1%
35-44 · unknown 0.1%
45-54 · female 3.9%
65+ · female 22.4%
35-44 · male 4.8%
55-64 · male 18.6%
35-44 · female 1.5%
55-64 · female 10.2%
65+ · male 26.2%
45-54 · male 10.4%
45-54 · unknown 0.1%
25-34 · female 0.3%
65+ · unknown 0.2%

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