Chris Pappas for Congress US Inactive
CHRIS PAPPAS FOR CONGRESS
NH-01 is a "TOSS UP"
Reelect Chris Pappas >>
Ad copy
ICYMI: After Republican efforts to gerrymander Chris out of Congress failed, New Hampshire became the last state in the country to adopt a congressional map. This map gives us fair districts, but because we are getting this news so late, it gives us less time to prepare for our toss up race. Chip in to help us catch up and reelect Chris in November >> https://bit.ly/3Rh1vsD
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 59.2 · 8.8 · 59.1 |
| Spend range | USD 500–599 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 31.4 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 33 (2022-07-06 → 2022-08-08) |
| Created | 2022-07-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | blank image with all persuasion carried entirely by the copy text |
| Tactic | The ad leverages urgency and grievance framing — Republicans tried to gerrymander Chris out, failed, but now the clock is ticking — to motivate small-dollar donors to 'catch up' in a competitive toss-up race. |
Where it ran (delivery by region)
| New Hampshire | 52.3% |
| Massachusetts | 9.9% |
| California | 5.2% |
| Maine | 4.6% |
| New York | 2.9% |
| Vermont | 2.4% |
| Pennsylvania | 2.1% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · female | 11.9% |
| 45-54 · female | 4.4% |
| 55-64 · male | 9.9% |
| 35-44 · female | 1.6% |
| 25-34 · female | 0.6% |
| 65+ · female | 37.2% |
| 25-34 · male | 0.8% |
| 65+ · male | 26.4% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 35-44 · male | 2.0% |
| 45-54 · male | 3.7% |
| 65+ · unknown | 0.9% |
| 45-54 · unknown | 0.0% |
| 18-24 · female | 0.0% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.1% |
