TEAM GRAHAM, INC.
Chip in $20.20!
The liberal mob hates my guts because I stood up during the Supreme Court confirmation fights for Brett Kavanaugh and now Amy Coney Barrett. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!
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| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 95.7 · 1.9 · 58.4 |
| Spend range | USD 20,000–24,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 34.61 |
| Est. audience size | — |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candid confrontation subtitle pitting protester quote against Graham's defiant retort |
| Tactic | Classic grievance fundraising tactic — casting the candidate as a fearless warrior against a 'liberal mob' to convert political anger into small-dollar donations. |
| California | 9.2% |
| Texas | 9.0% |
| Florida | 8.0% |
| South Carolina | 5.2% |
| New York | 4.5% |
| Pennsylvania | 4.0% |
| Ohio | 3.7% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 1.3% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.7% |
| 35-44 · female | 6.0% |
| 45-54 · female | 10.2% |
| 25-34 · male | 5.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 10.6% |
| 25-34 · female | 3.3% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 15.3% |
| 55-64 · male | 12.7% |
| 65+ · male | 11.8% |
| 35-44 · male | 7.6% |
| 65+ · female | 14.2% |
| 18-24 · unknown | 0.0% |