Steve Marshall For Alabama
Today, the Supreme Court blocked Biden's vaccine mandates for private businesses. My office has worked tirelessly to stop these unconstitutional mandates and will continue to do so.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.4 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2022-01-14 → 2022-01-20) |
| Created | 2022-01-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Tight, unpolished selfie-style video frame projecting direct grassroots authenticity |
| Tactic | The ad leverages a Supreme Court news hook to position Marshall as a victorious fighter against federal overreach, converting a judicial win into personal credit-claiming for his political brand. |
| Alabama | 100.0% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 18.3% |
| 25-34 · male | 4.4% |
| 25-34 · female | 5.1% |
| 65+ · male | 7.6% |
| 55-64 · female | 16.1% |
| 45-54 · male | 8.5% |
| 45-54 · female | 13.2% |
| 55-64 · male | 8.4% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 8.8% |
| 18-24 · male | 1.1% |
| 18-24 · female | 1.2% |
| 35-44 · male | 6.6% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |