📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

I watched Susan Collins advance Trump's cruel budget to the Senate floor – now, I'm going to make her regret it. I’m within one point of winning. So I’m asking for a massive surge of donations in response to her vote to help me kick her out of office and ensure she can never do this again.
I watched Susan Collins advance Trump's cruel budget to the Senate floor – now, I'm going to make her regret it. I’m within one point of winning. So I’m asking for a massive surge of donations in response to her vote to help me kick her out of office and ensure she can never do this again.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score49.0/100
Spend / Reach / Long. / Eff.53.9 · 80.0 · 6.9 · 55.0
Spend rangeUSD 7,000–7,999
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 54.54
Est. audience size
Days live26 (2025-07-04 → 2025-07-30)
Created2025-07-02
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementNews chyron exposing Collins's 'very concerned' hypocrisy juxtaposed with the ad's accusation that she voted for the bill anyway
TacticThe ad weaponizes Collins's own words and a news screenshot to frame her as hypocritical, then converts that outrage into an urgent small-dollar fundraising appeal anchored by a near-tie polling claim.

Where it ran (delivery by region)

California15.2%
New York8.4%
Massachusetts6.4%
Florida5.7%
Pennsylvania4.7%
Washington3.8%
Texas3.7%

Who saw it (delivery)

25-34 · female 0.3%
25-34 · male 0.2%
25-34 · unknown 0.0%
35-44 · female 1.1%
35-44 · male 0.9%
35-44 · unknown 0.0%
45-54 · female 2.7%
45-54 · male 2.0%
45-54 · unknown 0.1%
55-64 · female 11.5%
55-64 · male 7.7%
55-64 · unknown 0.2%
65+ · female 47.2%
65+ · male 25.3%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 37d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 34d live
Graham Platner
ME — Graham Platner 44d live
Dan Osborn for Senate
NE — Dan Osborn 40d live
Reid W. Rasner
WY — Reid Rasner 52d live
Sherrod Brown
OH — Sherrod Brown 5d live
Sherrod Brown
OH — Sherrod Brown 231d live