Haley Stevens US Inactive
HALEY STEVENS FOR CONGRESS
DEFEND Access to Basic Healthcare [DONATE]
Ad copy
My Republican opponent wants to TAKE AWAY healthcare from Michigan’s most vulnerable with no plan to replace it. Now, we need your support to stop him! We’re asking for $5 donations before the end-of-month fundraising deadline. Chip in what you can to help us hold this seat. We’re less than 75 days away! We can maintain our progress in this district, but we’ll need your help.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 61.7 · 1.4 · 62.5 |
| Spend range | USD 400–499 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | — |
| Days live | 6 (2020-08-26 → 2020-09-01) |
| Created | 2020-08-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
🧠 AI analysis
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Blank white image with all persuasion carried entirely by the ad copy |
| Tactic | The ad uses a fear-based urgency tactic — pairing a hard deadline (end-of-month) with a threat narrative (opponent will 'take away' healthcare) to drive small-dollar donations from healthcare-motivated voters. |
Where it ran (delivery by region)
| Michigan | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.4% |
| 65+ · unknown | 0.5% |
| 55-64 · male | 16.3% |
| 45-54 · female | 7.6% |
| 35-44 · male | 8.2% |
| 65+ · female | 17.3% |
| 55-64 · female | 12.8% |
| 65+ · male | 19.8% |
| 35-44 · female | 5.5% |
| 45-54 · male | 11.0% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.4% |
