SHAHEEN FOR SENATE
Hey New Hampshire, itβs time to make sure you have a plan to vote. Itβs easy. The stakes are high in this election -- make a plan now to make sure your voice is heard. You can vote in person at the polls, or by returning an absentee ballot. Remember, who you vote for is private, but IF you vote is public information. Make a plan to vote now. Learn more.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 38.7/100 |
| Spend / Reach / Long. / Eff. | 29.2 Β· 63.8 Β· 1.4 Β· 60.2 |
| Spend range | USD 700β799 |
| Impressions | 25,000 β 29,999 |
| CPM (β $/1k impr) | USD 27.26 |
| Est. audience size | 5,001 β 10,000 |
| Days live | 6 (2020-10-16 β 2020-10-22) |
| Created | 2020-10-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH β Jeanne Shaheen |
| Surfaced by | βsenate:Jeanne Shaheenβ |
| Issue | democracy elections |
| Framing | informational |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Stark diagonal split between two shades of dark blue creating a minimalist, geometric video thumbnail |
| Tactic | The ad leverages social norming pressure by noting that whether you vote is public information, nudging potential low-propensity voters toward commitment through mild accountability framing. |
| New Hampshire | 100.0% |
| 13-17 Β· unknown | 0.0% |
| 18-24 Β· unknown | 0.4% |
| 25-34 Β· unknown | 0.1% |
| 25-34 Β· male | 8.6% |
| 18-24 Β· female | 52.8% |
| 18-24 Β· male | 22.8% |
| 25-34 Β· female | 15.3% |