📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chris Pappas for Congress US Inactive

Chris Pappas for Congress

ad creative

CRITICAL SWING DISTRICT POLL

We need to hear from you today

Ad copy

The 2020 election is going to be a big one for Granite Staters -- especially for the people of the First District. We have to hold on to this seat, keep our Senate delegation blue, and elect a responsible leader to the White House. My team and I are collecting data ahead of these critical elections and we need to hear from 96 more people by MIDNIGHT:
Trump won NH-01 in 2016 -- and now that the 2020 elections are well underway, my team needs to hear from you. Do you want ANOTHER four years of Trump? We need 86 more responses for our 2020 poll by MIDNIGHT:
The presidential election is already well underway, and if you’re planning on heading to the ballot box in 2020, my team wants to hear from YOU. We need 92 more responses by MIDNIGHT:
BEFORE MIDNIGHT: The presidential race is already well underway, and if you’re planning on heading to the ballot box in 2020, my team wants to hear from YOU. We need 74 more responses before our poll closes:
My team and I are collecting data ahead of the critical 2020 elections, and we need to hear from 68 more people by MIDNIGHT:

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.0/100
Spend / Reach / Long. / Eff.30.5 · 61.7 · 2.2 · 57.7
Spend rangeUSD 800–899
Impressions20,000 – 24,999
CPM (≈ $/1k impr)USD 37.76
Est. audience size
Days live9 (2019-10-28 → 2019-11-06)
Created2019-10-28
Creative variants5 body · 1 headline
Platformsfacebook
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typelist building survey
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actionsurvey poll
Standout elementblank/unloaded image with urgency-driven midnight deadline copy
TacticThe ad uses manufactured scarcity and artificial urgency (countdown to midnight, specific response gaps like '96 more people') to drive survey completions and list-building under the guise of a critical 2020 poll.

Where it ran (delivery by region)

California7.4%
New York7.0%
Florida6.0%
Pennsylvania5.0%
Washington4.6%
Michigan4.3%
Texas3.9%

Who saw it (delivery)

45-54 · unknown 0.1%
18-24 · male 2.0%
55-64 · unknown 0.2%
25-34 · female 2.0%
35-44 · male 4.0%
45-54 · female 5.7%
35-44 · female 3.2%
55-64 · female 16.6%
45-54 · male 4.9%
18-24 · female 0.6%
65+ · female 31.3%
55-64 · male 10.4%
65+ · male 15.4%
18-24 · unknown 0.1%
25-34 · unknown 0.1%
35-44 · unknown 0.1%
65+ · unknown 0.4%
25-34 · male 2.8%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live