HICKENLOOPER FOR COLORADO
While politicians across the country were turning back the clock on women's rights, we expanded access to contraception with a comprehensive plan to make IUDs and other long-acting reversible contraception affordable.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 49.0/100 |
| Spend / Reach / Long. / Eff. | 44.9 Β· 81.7 Β· 6.9 Β· 62.5 |
| Spend range | USD 3,000β3,499 |
| Impressions | 150,000 β 174,999 |
| CPM (β $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 26 (2020-08-05 β 2020-08-31) |
| Created | 2020-08-05 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO β John Hickenlooper |
| Surfaced by | βsenate:John Hickenlooperβ |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | contrast framing pitting 'politicians turning back the clock' against Hickenlooper's proactive contraception expansion |
| Tactic | Uses a contrast structure to position Hickenlooper as a proactive defender of women's reproductive access while implicitly attacking unnamed opponents, reinforcing his record through policy specifics like IUDs to build credibility. |
| Colorado | 100.0% |
| 25-34 Β· female | 22.1% |
| 35-44 Β· female | 20.0% |
| 65+ Β· female | 15.1% |
| 18-24 Β· female | 12.8% |
| 45-54 Β· female | 15.6% |
| 55-64 Β· female | 14.4% |