VERONICA FERNANDEZ FOR US SENATE
I'm an exhausted wife, mother and small business owner looking to do even more! I'm fed up with healthcare costs and taxes here in NJ. Someone ought to do something and that someone is me! I'm all in on this and am looking for support from other women who want better than this for our next generation. Please check out my campaign, sign my petition, and donate if you can. Women get it done!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 27.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 43.0 Β· 1.1 Β· 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 β 3,999 |
| CPM (β $/1k impr) | USD 14.14 |
| Est. audience size | β |
| Days live | 5 (2020-04-30 β 2020-05-05) |
| Created | 2020-04-30 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NJ β Veronica Fernandez |
| Surfaced by | βsenate:Veronica Fernandezβ |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content removal notice blocking the actual ad creative |
| Tactic | The ad leans on relatable 'exhausted working mom' identity framing to build solidarity and drive petition signatures and donations from like-minded women voters, but its impact is undermined by a disclaimer violation that caused the content to be hidden. |
| New Jersey | 100.0% |
| 65+ Β· female | 71.5% |
| 25-34 Β· female | 1.7% |
| 35-44 Β· female | 1.1% |
| 55-64 Β· female | 20.1% |
| 45-54 Β· female | 4.1% |
| 18-24 Β· female | 1.4% |