Jim Risch for US Senate US Inactive
JIM RISCH FOR U.S. SENATE COMMITTEE
STAND WITH JIM RISCH
For Idaho
Ad copy
I'm fighting to hold China accountable and protect American jobs.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 49.2 · 3.3 · 61.4 |
| Spend range | USD 100–199 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 23.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 13 (2020-10-21 → 2020-11-03) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | farm rural, factory industry |
| Call to action | learn more |
| Standout element | Candidate in red jacket flanked by farm bales and heavy machinery, projecting working-class authenticity |
| Tactic | The ad leverages a relatable rural/industrial backdrop with an economic nationalism message — holding China accountable and protecting American jobs — to build trust and rally Idaho voters around the incumbent's fighter image. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 4.5% |
| 45-54 · male | 11.4% |
| 35-44 · male | 14.1% |
| 25-34 · female | 8.3% |
| 55-64 · male | 7.7% |
| 55-64 · female | 9.1% |
| 25-34 · male | 10.9% |
| 35-44 · female | 11.6% |
| 45-54 · female | 8.7% |
| 18-24 · male | 4.1% |
| 65+ · female | 5.7% |
| 18-24 · female | 3.6% |
