Susan Collins US Inactive
COLLINS FOR SENATOR
Gideon is a Hypocrite
Gideon is BAD for Maine
Ad copy
Sara Gideon attacked Susan Collins on the Paycheck Protection Program even though her husband’s law firm took up to $2 MILLION in PPP money. Gideon benefited from the same program she attacked - that’s hypocrisy.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.8/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 83.1 · 1.7 · 68.2 |
| Spend range | USD 1,500–1,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 9.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-08-04 → 2020-08-11) |
| Created | 2020-08-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | farm rural, money cash |
| Call to action | learn more |
| Standout element | Bright yellow quote text over a weathered Maine lobsterman attacking Gideon's authenticity as a Mainer |
| Tactic | The ad uses a hypocrisy attack tactic — pairing a relatable Maine working-class surrogate with a damaging financial contradiction to undermine Gideon's credibility on economic policy. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · male | 13.9% |
| 25-34 · female | 3.7% |
| 55-64 · male | 13.0% |
| 35-44 · male | 10.2% |
| 65+ · male | 8.7% |
| 45-54 · female | 8.0% |
| 65+ · female | 12.2% |
| 55-64 · female | 10.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 9.4% |
| 18-24 · female | 1.7% |
| 18-24 · male | 3.1% |
| 35-44 · female | 5.0% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
