TEAM HAGERTY
Sethi bankrolled radicals
No one should ever burn the American flag patriots give their lives to defend. And I don't trust Manny Sethi to stop them.
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| Overall score | 45.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 78.0 · 0.8 · 66.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 11.11 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2020-07-16 → 2020-07-20) |
| Created | 2020-07-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | us flag, military |
| Call to action | learn more |
| Standout element | Military personnel shown in helicopter cockpit juxtaposed with flag-burning attack on opponent |
| Tactic | The ad uses military imagery and patriotic sacrifice to delegitimize primary opponent Manny Sethi as soft on flag-burning radicals, framing Hagerty as the true defender of American values by contrast. |
| Tennessee | 99.9% |
| Kentucky | 0.0% |
| Alabama | 0.0% |
| Missouri | 0.0% |
| Virginia | 0.0% |
| Illinois | 0.0% |
| Georgia | 0.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 9.0% |
| 55-64 · female | 13.3% |
| 35-44 · male | 5.7% |
| 55-64 · male | 10.8% |
| 35-44 · female | 5.1% |
| 65+ · female | 23.0% |
| 45-54 · male | 9.4% |
| 65+ · male | 15.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 3.6% |
| 18-24 · male | 1.0% |
| 18-24 · female | 0.6% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 2.5% |