Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
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Ad copy
Our movement is growing. Join our campaign today by making a contribution of any amount right now. Months ago, polls showed I trailed in third place behind a sitting member of Congress and someone who already ran statewide before. Now, we’re effectively tied with the frontrunner. We’ve got serious momentum. But in a field as competitive as this one, we have to maintain that momentum, especially when wealthy donors like the DeVos family can spend millions of dollars on attack ads and misleading mailers without a second thought. We can’t let up now. We need to host more events across the state where voters can meet with me one-on-one. Eventually, we’ll need to make reservations for TV, digital, and radio ads so that Michiganders can learn more about who I am, what my campaign is about, and where I stand on the issues they care about most. Doing all of this takes a serious team and the resources needed to get it done. And we have a real shot at winning this race, but we need to keep up this incredible momentum. Help us by making a donation today. Thank you, thank you, thank you. Mallory
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.0/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 85.0 · 22.6 · 58.7 |
| Spend range | USD 7,000–7,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 33.33 |
| Est. audience size | — |
| Days live | 83 (2025-11-12 → 2026-02-03) |
| Created | 2025-11-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side poll bar chart showing McMorrow within 1 point of the frontrunner, visually dramatizing her surge |
| Tactic | The ad leverages a classic underdog-momentum fundraising tactic — using a real poll to prove viability and urgency, converting skeptics into donors by showing their money can make a difference in a winnable race. |
Where it ran (delivery by region)
| Michigan | 40.7% |
| California | 7.9% |
| New York | 4.1% |
| Illinois | 3.4% |
| Florida | 3.3% |
| Pennsylvania | 2.5% |
| Ohio | 2.5% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · unknown | 0.2% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.7% |
| 65+ · male | 28.7% |
| 65+ · female | 23.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.2% |
| 55-64 · female | 8.3% |
| 45-54 · male | 6.5% |
| 18-24 · male | 0.9% |
| 45-54 · female | 4.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 5.3% |
| 35-44 · female | 4.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 3.2% |
| 25-34 · female | 2.4% |
| 18-24 · unknown | 0.1% |
| Unknown · unknown | 0.0% |
