Bill Cassidy for US Senate
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Bill Cassidy is fighting to bring real solutions to Louisiana families by lowering health care costs, strengthening Louisiana’s energy industry and increasing care for our veterans. Help Bill continue the fight for Louisiana, cast your vote for Bill on November 3rd!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 52.1/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 90.1 · 1.9 · 62.5 |
| Spend range | USD 7,000–7,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content removal notice replacing the actual ad creative |
| Tactic | The ad copy stacks multiple policy appeals — healthcare, energy, veterans — with a direct GOTV call to action, but the creative is inaccessible due to a platform policy disclaimer violation, undermining the persuasion effort entirely. |
| Louisiana | 100.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.6% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 3.8% |
| 45-54 · female | 10.9% |
| 55-64 · male | 5.7% |
| 45-54 · male | 8.3% |
| 55-64 · female | 9.5% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 5.8% |
| 35-44 · male | 12.9% |
| 35-44 · female | 17.7% |
| 18-24 · female | 2.9% |
| 25-34 · female | 11.3% |
| 18-24 · male | 2.2% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |