Roy Cooper US Inactive
Cooper For North Carolina
Get the Facts on Dan Forest
North Carolina deserves better.
Ad copy
Dan Forest should stop playing politics with a pandemic. Get the facts about Dan Forest's coronavirus response: danforestfacts.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.1/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 94.0 · 5.5 · 61.5 |
| Spend range | USD 10,000–14,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 22.73 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 21 (2020-07-17 → 2020-08-07) |
| Created | 2020-07-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Dark, shadowy close-up of opponent's face with bold red-and-white accusatory text overlay |
| Tactic | Classic contrast attack tactic pairing a menacing visual of the opponent with a damning phrase to tie him to pandemic mismanagement and drive voters to an opposition research microsite. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.2% |
| 65+ · female | 8.9% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 4.9% |
| 18-24 · female | 5.5% |
| 45-54 · female | 13.0% |
| 35-44 · female | 11.1% |
| 25-34 · male | 7.7% |
| 25-34 · unknown | 0.1% |
| 55-64 · male | 6.7% |
| 45-54 · male | 9.1% |
| 55-64 · female | 9.9% |
| 35-44 · male | 8.0% |
| 18-24 · male | 4.0% |
| 25-34 · female | 10.5% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
