Commissioner Eric Skrmetta, LPSC US Inactive
Eric Skrmetta Campaign Fund
Ad copy
As a candidate, Kevin Pearson tries to make you believe Eric Skrmetta is compromised by contributions. What he doesn’t tell you is that as a State Representative, Kevin Pearson has taken tens of thousands of dollars with those who do business with the legislature. In 2008, when Pearson had a chance to oppose a proposed 123% pay hike for himself and other legislators, Pearson did what he does best … he walked and hid from the vote. The Times Picayune editorial of June 20, 2008 said, “Voters will remember who really turned down the money – the lawmakers who voted against the raise.” Keep the Commissioner who keeps our rates low. Re-elect Eric Skrmetta. (Source: SB 672, 2008 Regular Session)
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 1.9 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Eric Skrmetta |
| Surfaced by | “senate:Eric Skrmetta” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | money cash |
| Call to action | none |
| Standout element | Green-tinted doctored photo of opponent holding cash with a money paper boat on his head against a pink piggy-bank background |
| Tactic | The ad uses visual mockery — a cash-hat and money in hand on a garish pink background — to reinforce the textual attack that Pearson took a pay raise while pretending to be a reformer, amplifying hypocrisy framing with absurdist imagery. |
Where it ran (delivery by region)
| Louisiana | 98.5% |
| Mississippi | 0.4% |
| Texas | 0.2% |
| Kentucky | 0.2% |
| Georgia | 0.1% |
| Kansas | 0.1% |
| Florida | 0.1% |
Who saw it (delivery)
| 35-44 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 0.4% |
| 25-34 · female | 0.8% |
| 35-44 · female | 1.8% |
| 25-34 · male | 3.7% |
| 18-24 · male | 1.3% |
| 35-44 · male | 5.6% |
| 65+ · female | 19.0% |
| 55-64 · male | 19.1% |
| 55-64 · female | 12.6% |
| 45-54 · male | 11.5% |
| 65+ · male | 17.4% |
| 45-54 · female | 6.3% |
| 25-34 · unknown | 0.0% |
